... demonstrate the importance and impact that two of today’s main tourism trends, sustainability and authenticity, have on the formation of positive perceived images. Originality/value This study examines the importance of sustainability and authenticity to build destination image of rural destinations...

... relationships. Findings The results show that positive destination image and different experiences are considered to be the main elements that promote positive emotions and satisfaction for tourists, leading to a higher eagerness to spread WOM recommendations and to revisit a destination. The results also...

... it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value. Design/methodology/approach This study adopted a cross-sectional approach to collect data. The data were collected by conducting a field survey questionnaire on 330 respondents and were analysed...