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Keywords: Digital natives
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–25.
Published: 08 April 2026
... play a significant role, and there is now a need to integrate personalized content, interactive tools, and immersive technologies. To meet the needs of digital natives, tourism professionals must prioritize implementing data-driven insights and leveraging social media-driven engagement. Originality...
