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Keywords: Digital platforms
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Journal Articles
How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 324–347.
Published: 25 May 2023
... is an important driver of VCC. This study also highlights the moderating role of the ecotourist typology in the formation of VCC on these digital platforms. Practical implications This study offers managers of digital ecotourism platforms a means to identify and motivate those ecotourists with the necessary...
