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Keywords: Dirección de calidad
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 83–102.
Published: 25 April 2018
... effectiveness Certificaciones de calidad Eficacia de certificaciones Dirección de calidad Cadenas hoteleras Quality certificates work as signals or cues that provide consumers with information about a firm’s commitment to quality (Terlaak and King, 2006). Literature suggests that the benefits...
