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Keywords: E-commerce
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 189–209.
Published: 31 May 2022
... innovador instrumento de medición, denominado IWebQEI. Este instrumento se valida con datos de 104 empresas internacionales. Los resultados se utilizan para comprobar si existen diferencias de calidad entre las webs informativas y los e-commerce. Resultados Las resultados indican que los e-commerce alcanzan...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 3–28.
Published: 03 August 2020
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Variety seeking Signaling theory E-commerce Satisfaction Behavioral intentions Hotels Búsqueda de variedad Teoría de señales Comercio electrónico...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (3): 415–436.
Published: 28 November 2019
... fashion Segmentation Distribution services e-commerce In an omni-channel context, consumers demand a seamless shopping experience across the various purchase channels (Guillot, 2015) and the available customer touch points (Verhoef et al., 2015). The explosion of digital technologies...
