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Keywords: E-commerce
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (2): 189–209.
Published: 31 May 2022
.... This instrument is validated with data from 104 international companies. The results are used to verify whether there are quality differences between informative and e-commerce websites. Findings The main findings indicate that e-commerce websites achieve greater levels of technical and content quality than...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 3–28.
Published: 03 August 2020
... total overnight stays, 72% were in hotels [provisional data, National Institute of Statistics (INE), 2019a ]. Variety seeking Signaling theory E-commerce Satisfaction Behavioral intentions Hotels Búsqueda de variedad Teoría de señales Comercio electrónico Satisfacción Intenciones de...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (3): 415–436.
Published: 28 November 2019
... store (66.2%) Information and purchase catalog (15.3%) Information and purchase online (10.4%) Information online and purchase store (8%) Omni-channel Fast fashion Segmentation Distribution services e-commerce a business-customer view: the omni-channel behavior of consumers...
