...Laura Hernández-López; Salvador Del Barrio-García; Maria Belen Prados-Peña Purpose This study aims to examine the process of value co-creation (VCC) on digital ecotourism platforms and the role of perceived platform usefulness and user participation behavior in that process. The study also seeks...

... important implications and insights about the marketing theory groundwork of EE and satisfaction, such as how they are to be conceptualized and established and how interactive relationships are formed among them in the ecotourism context. Objectivos El propósito del estudio es analizar la influencia de...