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Keywords: Efectividad publicitaria
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2019) 23 (1): 69–94.
Published: 28 March 2019
... and compare its differential features with those of more established social media, such as Facebook Wall. Propósito de la investigación Esta investigación compara la efectividad publicitaria en Instagram y Facebook en función del público objetivo. Metodología y diseño La investigación analiza las...
