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Keywords: Efecto de transferencia
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 213–230.
Published: 28 April 2020
... Compromiso Efecto de transferencia Regarding the effect of congruent-newness on users’ attitudes, Mandler (1982) suggested that as people like objects that conform to their expectations, congruent data form more favorable responses as it matches well with people’s category schemata. Contrariwise...
