Keywords: Emoji
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Journal Articles
Spanish Journal of Marketing - ESIC (2026) 30 (1): 99–119.
Published: 21 March 2025
...Skania L. Geldres-Weiss; Inés Küster; Natalia Vila Purpose The purpose of this paper is, first, to predict eWOM volume based on emoji presence in a tweet, amount of emojis in a tweet and time frame (posting date ex ante COVID-19 or posting date ex post COVID-19) influences. And second, to identify...

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