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Keywords: Emotion-motivational response
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 79–97.
Published: 23 September 2022
...Paulo Rita; Patrícia Arriaga; Ana Moura; João Guerreiro Purpose The purpose of this paper was to study responses to traditional food of a country, focusing on emotion-motivational responses by locals and foreigners. Design/methodology/approach Through an experimental design study, Portuguese...
