Keywords: Emotions
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Journal Articles
Journal Articles
Spanish Journal of Marketing - ESIC (2021) 25 (3): 392–408.
Published: 07 December 2021
...María Sicilia; M. Carmen Caro-Jiménez; Estela Fernández-Sabiote Purpose While research evidences how customers’ emotions can influence their consumer experience, understanding of how employees’ displayed emotions affect the customer service experience is more limited. Drawing on affect transfer...
Journal Articles
Spanish Journal of Marketing - ESIC (2019) 23 (3): 461–484.
Published: 07 November 2019
...Diego Monferrer; Miguel Angel Moliner; Marta Estrada Purpose This study aims to determine the main antecedents of customer engagement (market orientation, satisfaction, emotions and self-brand connection) and the relationship between customer engagement and customer loyalty in the retail-banking...
Journal Articles
Spanish Journal of Marketing - ESIC (2019) 23 (1): 45–68.
Published: 03 April 2019
... of the relationship between emotions and perceived value and between emotions and satisfaction. The analysis of the moderating effect of each concrete type of research shopping behavior indicated that negative emotions had a more intense negative effect on perceived value and satisfaction in the case of webrooming...

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