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Keywords: Equidad de marca basada en el consumidor
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Journal Articles
Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 420–441.
Published: 29 December 2023
... comportamiento de patrocinio basado en la CBRE y allana el camino para que los gestores aumenten el comportamiento de patrocinio minorista. Originalidad A pesar de la creciente comprensión de la equidad de marca basada en el consumidor y el comportamiento de patrocinio en marketing, es necesario reconocer más...
