Keywords: Estímulos
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Spanish Journal of Marketing - ESIC (2024) 28 (4): 481–499.
Published: 10 January 2024
... of the Macedonian m-banking offers a closer insight into Western Balkan mobile commerce. Objetivo Integrando la Teoría del Valor de Consumo (TCV) en el marco Estímulo-Organismo-Respuesta (S-O-R), este estudio pretende analizar la influencia de factores externos e internos en las percepciones de valor...

or Create an Account

Close subscription notice
Close access options