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Keywords: Estudio cuantitativo
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 258–277.
Published: 30 April 2025
.... Metodología Se llevó a cabo un estudio cuantitativo con 319 encuestados, analizado a través del algoritmo PLS-SEM. Los datos fueron recopilados mediante un muestreo por conveniencia a través de una encuesta en línea. Resultados Los hallazgos destacan la influencia significativa de las recomendaciones de los...
