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Keywords: Evaluación
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 356–380.
Published: 07 June 2023
.... The results lead to a broad proposal of directions for future research that can expand knowledge on VR in marketing. Practical implications concern the use of VR to design product strategies and as a testing and prototyping environment. Objetivo Este artículo revisa la literatura existente sobre la evaluación...
