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Keywords: Evaluation
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 356–380.
Published: 07 June 2023
...Generoso Branca; Vittoria Marino; Riccardo Resciniti Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps...
