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Keywords: Experiencia del Cliente
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 350–374.
Published: 02 September 2025
... of the CC BY 4.0 licence. Artificial intelligence Customer service Customer experience Bibliometric analysis Thematic analysis Inteligencia Artificial Servicio al Cliente Experiencia del Cliente Análisis Bibliométrico Análisis Temático ：人工智能、客户服务、客户体验、文献计量分析、主题分析...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 258–277.
Published: 30 April 2025
... sus siglas en inglés) sobre las intenciones de compra, considerando los efectos mediadores del reconocimiento de marca y el valor percibido, así como el efecto moderador de la experiencia del cliente en la relación entre el reconocimiento de marca, el valor percibido y las intenciones de compra...
