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Keywords: Experientiality
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 425–446.
Published: 02 July 2020
...José Manuel Hernández-Mogollón; Elide Di-Clemente; Ana María Campón-Cerro Purpose This paper aims to develop an original model in the context of food-based experiences considering new experiential variables, such as to experience quality, memorability and quality of life (QOL), and their impact...
