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Keywords: Eye-tracking study
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Journal Articles
The influence of banner position and user experience on recall. The mediating role of visual attention
Open AccessFrancisco Muñoz-Leiva, Luís Miguel Faísca, Célia M.Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 85–114.
Published: 16 July 2021
... Banner recall Eye-tracking study The present study will focus on the visual attention captured by tourism banner advertising by examining the impact of the location of a static banner in users’ attention and subsequent self-report memory for the advertised information, which is also controlled...
