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Keywords: FOMO
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (3): 293–311.
Published: 02 July 2024
... that anxiety and loneliness contribute to TikTok cyberaddiction. The latter would have a positive effect on attitude toward TikTok, which decreases in the presence of fear of missing out (FOMO). It was also proven that attitude toward TikTok has a positive impact on attitude toward the brands promoted...
