Keywords: Face-to-face surveys
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Journal Articles
Spanish Journal of Marketing - ESIC (2021) 25 (1): 29–45.
Published: 28 December 2020
... the sequential mixed-modes used in this case, including the percentage of the sample reached through each method and the accumulated percentage. Figure 1. Evolution of the accumulated sample with sequential mixed-modes (internet, telephone and face-to-face surveys) The research team achieved...

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