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Keywords: Fake news in marketing
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (1): 60–78.
Published: 10 October 2022
... on marketing, and what is the future of fake news and marketing? Using Kitchenham’s (2004) method, relevant articles are found. To answer the research questions, a literature review is designed which consists of two phases. In the first phase, a refined pool of fake news definition and classification...
