...Anjali Thukral; Nidhi Aggarwal; Chand Prakash Saini; Pooja Kapoor Purpose Prior research has investigated the motivations behind posting fake reviews however, a ranking mechanism is required to determine the prominence of these motives. This paper aims to address this gap by identifying...

... is the receiver characteristic that most influences their attitudes and behavioral intentions. In addition, the study highlights four relevant aspects for future research. First, more research into online fake reviews is needed to better understand sender motivations. Second, companies should actively manage...