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Keywords: Generation Y attitude
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 389–406.
Published: 09 February 2023
...H.A. Dimuthu Maduranga Arachchi; G.D. Samarasinghe Purpose This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect...
