Keywords: Hedónico
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Journal Articles
Spanish Journal of Marketing - ESIC (2023) 27 (2): 158–177.
Published: 13 January 2023
... of gamification in e-commerce by examining the in-game social interactions and the shopping behaviour in e-commerce to continue using the platform and spread the word of mouth about the gamification method. Gamificación Intención de comportamiento Exposición a la red Actitud Motivaciones sociales Hedónico...

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