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Keywords: Hipocresía de marca
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2023) 27 (3): 306–323.
Published: 19 September 2022
... distance Sustainability Marca de lujo Responsabilidad social corporativa (RSC) Comunicación de marca Hipocresía de marca Distancia de marca Sostenibilidad 奢侈品牌 企业社会责任(CSR) 品牌传播 品牌伪善 品牌距离 可持续性 Social identity theory is derived from the cognitive and motivational basis...
