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Keywords: Hospitalidad
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Journal Articles
The influence of banner position and user experience on recall. The mediating role of visual attention
Open AccessFrancisco Muñoz-Leiva, Luís Miguel Faísca, Célia M.Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 85–114.
Published: 16 July 2021
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Hospitalidad Estudio de seguimiento ocular Experiencia de uso de...
