... experiences in tourism and hospitality (Chen et al., 2022b ; Kim et al., 2020). However, the S-O-R theory has not been used concomitantly in previous studies in hospitality to describe the relationships between environmental stimuli – price and perceived quality by hotel guests; organism...

... implications for the marketing literature, hospitality management and society in general. Originality/value The study is the first to analyse the impact of the position of a static ad on users’ visual attention and memory, considering the user’s degree of internet experience. Propósito Este estudio analiza la...