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Keywords: Hospitality
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Journal Articles
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 442–464.
Published: 27 November 2023
...., 2015) and electronic word-of-mouth – eWOM (Souki et al., 2023 ; Line et al., 2020). Kim and So (2022) argue that creating positive guest experiences is critical in today’s hospitality and tourism industry. In this regard, hotels must monitor the quality of guest experiences...
Journal Articles
The influence of banner position and user experience on recall. The mediating role of visual attention
Open AccessFrancisco Muñoz-Leiva, Luís Miguel Faísca, Célia M.Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 85–114.
Published: 16 July 2021
..., hospitality management and society in general. Originality/value The study is the first to analyse the impact of the position of a static ad on users’ visual attention and memory, considering the user’s degree of internet experience. Francisco Muñoz-Leiva can be contacted at: franml@ugr.es Marisol...
