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Keywords: Identidad social
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 207–228.
Published: 04 July 2024
... network environment and influences eWOM adoption in music streaming consumption. La influencia de la homofilia y la identidad social en la eWOM en el comportamiento de consumo de streaming Resumen Objetivo El propósito de este estudio es identificar la influencia de la homofilia y la identidad social en...
