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Keywords: Imagen de destinos turísticos
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2018) 22 (1): 103–118.
Published: 20 April 2018
... in the pre- and post-visit cognitive image. H1b. Cultural sensitivity affects the gap in the pre- and post-visit affective image. H1c. Cultural sensitivity affects the gap in the pre- and post-visit global image. Marketing turístico Imagen de destinos turísticos...
