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Keywords: Immersive technologies
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Journal Articles
Applying virtual reality and augmented reality to the tourism experience: a comparative literature review
Open Access
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 287–309.
Published: 22 November 2023
... Tourism Customer experience Immersive technologies Literature review Realidad aumentada Realidad virtual Turismo Experiencia del consumidor Tecnologías inmersivas Revisión de literatura 增强现实 虚拟现实 旅游业 客户体验 沉浸式技术 文献综述 Spanish Ministry of Science, Innovation and Universities...
