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Keywords: Implicación con el producto
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Journal Articles
The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 333–354.
Published: 28 August 2021
... Implicación con el producto 品牌喜爱 品牌依恋 品牌忠诚度 产品介入度 Marketing managers are constantly seeking new ways to engage or communicate with specific ethnic groups due to ongoing increase in the purchasing power of ethnic minorities in the USA (Lee et al., 2013 ; Zúñiga and Torres, 2015...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 37–54.
Published: 19 February 2020
... producto), en función del ajuste influencer-producto en una campaña de marketing de moda. Además, se estudian el seguimiento de la cuenta y la implicación con el producto como posibles moderadores en estas relaciones. Diseño/metodología/enfoque Los datos de la investigación se recogieron a través de...
