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Keywords: In-app advertising
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 334–355.
Published: 23 November 2023
...Chetana Balakrishna Maddodi; Pallavi Upadhyaya Purpose The purpose of this study is to review and synthesize the literature on in-app advertising, identify gaps and propose future research directions. Design/methodology/approach The authors use a systematic literature review (SLR) approach...
