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Keywords: Industry 4.0
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (4): 520–536.
Published: 17 December 2025
...Marco Aurélio Fragomeni Purpose This paper aims to clarify the relationship between typical Industry 4.0 technologies and the relationships between companies and their business networks to understand the relevance of this connection. The central point of this study is to verify the influence...
