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Keywords: Influencer fit
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 98–116.
Published: 21 December 2021
... 该研究通过探究意见领袖与营销产品的相契合度, 帮助品牌商增加市场营销活动的知识。 价值 这项研究除了强调Instagram用户的参与作用之外, 还有助于更好地理解营销帖子契合度的重要性。 关键词 影响者、名人、参与度、喜欢的意愿、分享的意愿、Instagram 文章类型： 研究型论文 Willingness to share User engagement Celebrity fit Influencer fit Instagram involvement Willingness to like Influencer Celebrity...
