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Journal Articles
Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros, Francisco Jose Torres-Ruiz
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 65–94.
Published: 26 March 2024
... has an intuitive idea of what consumer knowledge is. In a broad sense, it could be considered as “information in the mind of the consumer”. All information regarding aspects of the product, beliefs, uses, how to preserve it, positive and negative effects of its use, impact of its use...
