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Keywords: Information acceptance models
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Journal Articles
Alberto Azuara-Grande, José Ramón Sarmiento-Guede, María García-de-Blanes-Sebastián, Daniel Corral-de-la-Mata
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–29.
Published: 13 April 2026
... ) and the Information Acceptance Model ( IACM ) to propose and test a theoretical framework composed of eight constructs. Data were collected through a survey of 240 Generation Z individuals in Spain. Structural Equation Modeling was applied to examine the relationships among variables, providing robust statistical...
