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Keywords: Innovation diffusion theory
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 167–191.
Published: 10 March 2025
... and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Self-control Flow Innovation diffusion theory Metaverse Techno-stress Unrestrained buying behavior Teoría de la difusión de la innovación Metaverso Flujo Autocontrol Tecnostres...
