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Keywords: Intención de compra del consumidor
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 237–257.
Published: 08 April 2025
..., contributing to the related literature and practices. ¿Importan las características de las transmisiones en vivo? Evidencia sobre la intención de compra del consumidor desde China Objetivo Basado en la teoría SOR (Estímulo-Organismo-Respuesta), esta investigación explora las conexiones entre los aspectos...
