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Keywords: Intention to use
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (4): 481–499.
Published: 10 January 2024
... of the Republic of Macedonia (NBRM), 2020 ]. Perceived value Stimuli Mobile banking Intention to use Stimulus-organism-response Theory of consumption value Valor percibido Intención de uso Banca móvil Estímulos Ubicuidad Gamificación Autocongruencia Innovación Utilidad Entretenimiento...
