...Carmina Fandos-Herrera; Alberto Labuena; Carlos Orús Purpose This study aims to analyse the impact of sustainability and perceived authenticity on the perceived image of a rural tourism destination and its influence on the intention to visit and recommendation. The moderating roles of age, gender...

... of fascination is widely applied in the tourism industry, and categorizing a destination as fascinating can influence an individual’s intention to visit (Liu et al., 2017). Fascination leads people to travel, as tourists’ choices vary according to different characteristics and the diversity of existing...