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Keywords: Interactividad
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–20.
Published: 25 December 2025
... attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Interactivity Consumer engagement SOR theory Co-experience Live streaming e-commerce Interactividad Co-experiencia Engagement del consumidor...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (2): 213–230.
Published: 28 April 2020
... From the perspectives of attention, cognitive elaboration, engagement and transportation of experience, this study adds to the literature of IGA by examining the impact of newness and game interactivity. Propósito Se analiza el efecto de la congruencia de la novedad del juego y su interactividad...
