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Keywords: Intimacy
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Journal Articles
Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar, Waseem Irshad, Muhammad Usman Mumtaz, Talha Zubair Ahmad Khan
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (1): 95–113.
Published: 28 May 2024
... payments. It draws attention to the beneficial effects of cultural components and digital intimacy on gamified mobile payment systems. Design/methodology/approach The data were collected from Y, X and silver generation in Dalian, China. The users were well equipped with the WeChat pay features and had...
