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Keywords: Intrusiveness concerns
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (2): 253–269.
Published: 19 June 2024
...以影響他們的行為意圖。 此外, 管理人員必須了解保護用戶隱私、追蹤線上活動並提供安全通訊管道的法規。 獨創性 本文透過彌合理論和實踐鴻溝，對 TPB 進行了擴展。 它進一步為從業者開發了一個理論框架，以便更好地了解使用人工智慧驅動的社交商務平台的客戶的生理方面。 Purpose This paper aims to empirically examine the impact of psychological factors (i.e. privacy and intrusiveness concerns) on user intentions regarding artificial...
