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Keywords: Knowledge
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (1): 3–36.
Published: 11 February 2020
... of new research topics over 10-year intervals from 1960 to the present. These provide the basic body of knowledge that drives the field at the present time. Findings While researchers have always borrowed techniques, they have refined them to make them applicable to marketing problems. Moreover...
