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Keywords: Lealtad a la marca
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (3): 374–391.
Published: 08 November 2021
... in the entertainment television industry and provides evidence of the role of experience and brand love on brand loyalty and willingness to pay a premium price in services. Propósito Este estudio prueba el efecto que tiene la experiencia de marca y el amor a la marca en la lealtad a la marca y la disposición a pagar...
Journal Articles
The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (2): 333–354.
Published: 28 August 2021
...), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Brand love Brand attachment Brand loyalty Product involvement Amor a la marca Apego a la marca Lealtad a la marca...
