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Keywords: Lealtad experiencial
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 425–446.
Published: 02 July 2020
... Experiencialidad Turismo gastronómico Memorabilidad Calidad de vida Lealtad experiencial Ecuaciones estructurales (PLS) Nowadays, tourism is evolving from being a service-centric industry into an experience-centric one (Clatworthy, 2019). Products, to be successful, must deliver intangible values...
