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Keywords: Local community
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 309–330.
Published: 10 September 2020
...Muhammad Mubushar; Norizan Bt Jaafar; Rossazana Ab Rahim Purpose This paper aims to investigate the impact of external stakeholders-related corporate social responsibility (CSR) activities (local community and suppliers) on customer value co-creation behavior. This study also aims to examine...
