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Keywords: Local food products
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 80–97.
Published: 22 February 2022
... maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Local food products Theory of planned behavior Benefits Limitations Partial least squares PLS TPB This work explores the effect of perceived benefits and barriers on local food product shopping to promote the shopping...
