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Keywords: Mínimos cuadrados parciales
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2022) 26 (1): 80–97.
Published: 22 February 2022
... modelos de ecuaciones estructurales con mínimos cuadrados parciales. Hallazgos Aunque los beneficios egoístas tienen un efecto directo en la intención de compra, los beneficios altruistas tienen un efecto total mucho mayor. Sorprendentemente, la actitud no influye en la intención de compra. Originalidad...
